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Selling
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Depersonalize: pictures, controversial items, and awards.
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Clean the floor, windows, kitchen, bath, walls, mirrors, rugs.
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Retrieve your buildings' financials, purchase application, and offering plan.
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Declutter: magazines, tables, closets, cabinets, drawers, and kitchen.
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Details: make the bed, replace non-working lights, empty dishwasher, remove old food from refrigerator, and organize pets' area.
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Safety: secure all valuable documents, jewelry, electronics, and money into a safe.
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Hire a quality photographer and floor plan professional.
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Write an objective, visual description of your home.
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Streeteasy is the best site to market your home online.
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Be open to buyer agents - most buyers work with brokers.
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2 hour Sunday open houses are best (verify building open house rules)
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Create colorful show and sign-in sheets.
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Know what banks have recently financed in your building.
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Have a Manhattan based real estate attorney available.
How to sell your home
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Selling is an art - there are plenty of books and blogs to learn the basics of selling.
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When showing, first ask questions to get to know they buyer.
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When speaking of the home, only discuss the home's benefits.
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Don't get offended by negative comments or questions.
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80/20 Rule: talk 20% / listen 80% - avoid religion & politics.
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Let buyers roam freely without hovering.
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Have a sign-in sheet to collect their contact info.
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Follow-up with everyone who viewed your home.
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Offers: regardless how low, be appreciative, do not be offended.
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If a co-op: request a financial statement & pre-approval letter when offer is received.
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Negotiate: be amicable, silence is your friend, switch-up tonality. Good negotiation is a delicate art.
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Always be cordial during contract, purchase application, and closing. You and the buyer have the same goal: to sit at the closing table.
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Board package: typed, neat, organized, circle bank balances.
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Any questions, ask management - no one wants a board turn-down.
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Walk-thru: EVERYTHING out of home and "broom clean".
Youtube videos on how to sell your home!
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